This blog post is about and for coaches and personal trainers that own a website but do not get any new clients or leads from their website. Our team wrote this post for people who have no or very little understanding of websites and/or Seo. Reading time 3 minutes.
index
None or no proper SEO
None or no proper SEO. Seo is the short term for search engine optimisation. Seo is the strategy that should be implemented on a website so that search engines like Google search or Bing understand what the pages are about. If they have a good understanding, then they can tailor search engine result and display the right information and/or websites for that particular search intent. Read more about seo
Your website does not rank well
Your website does not rank well. What does this mean? On every search inquiry search engines will show pages of results. The top spot is to be on t on the top of that first page. In general, every page has ~10 positions. If your website ranks on position 45 that means that your page will be on page 5 somewhere in the middle. Ask yourself how many times you click through 5 pages? Probably you know the answer yourself and that is not that often or even worse for your website…never.
Pagespeed
Pagespeed. Pagespeed is an indicator if how fast your website is loading. If your website is sluggish or takes too long to load/display, then this will be bad for user experience(ux). If your website does not load fast, then people will abandon your website and will continue their search for another website. Learn more about page speed. Search engines define a slow-loading-website as a bad ux, so this will affect your ranking. Often, platforms like Wix, Squarespace and other DIY website builders are notorious for bloaded coding that leads to slow-loading websites. So choose your partner wisley.
Site structure
Site structure. Your website has a poor site structure, which confuses the search engines. This is quite technical, but necessary to mention, because this blog post is for beginners we made a seperate blog post about structure and the fundamentals.
Local adience
Local audience. Your website does not show up for your local audience. For example; your service area as a personal trainer or coach is in the greater Melbourne area, but your website only shows up in the search results in lets say Sydney. The majority of the time, potential clients are after local businesses and not a business hunderds of kilometers away.
Competitors
Competitors. Let’s assume you do show up in the local search results and potential clients visit your website, but you still do not get any clients. Maybe you priced yourself out of the market or have fewer perks or service in comparison with your competitors.
website design for coaches
Website design for coaches. Great website design for coaches will take the above reasons into account. The best is to team up with a full stacked or one-stop marketing agency, who does the design, development and SEO under one roof. This keeps the communication clear and clean.